HYPV icon HYPV

A pre-launch prototype of a predictive-AI powered hyperpersonalisation platform for enterprise online retailers — request demo

Materially different from existing solutions (Segmentify, Algolia, Optimizely etc.) as it can run as a native online store frontend itself — ingesting maximum signal telemetry and able to algorithmically vary absolutely any visual or data aspect of content rendered by cohort (microsegmentation) — not just adding some product discovery to an existing platform UX and running a few A/B tests

This step-change in targeting capability is achieved by maximising the label density assigned to every data or visual object and tracking how endusers interact with those labels — adapting the content rendered based on the weight of the labels and velocity of the interactions over time — whilst enabling unlimited A/B test variants of any object to coexist in parallel

General or RAG-enhanced image classification can be used to detect and assign labels not already in the product attribute set (such as :sneaker_high_top or :skirt_long for clothing) to further assist the targeting effectiveness

In addition to optimising traditional UX journeys — early indications are that this native hypervariation mechanism will be particularly effective when used in combination with emerging bi-directional conversational AI voice services to drive ecommerce interactions, especially on mobile — refining display based on voice input and able to learn new labels from enduser response comments — "no, those are all too :new_neg_label"

Summary

Content Hypervariation & Targeting

Multidimensionable Data Model

HYPV can be run initially in augmentation mode (like Algolia etc.) where it is only ingesting telemetry and feeding back some targeted content over API for insertion on existing site — fails silently if any issue, low risk — at a minimum you likely get some views on trading position and enduser behaviour not available in other analytics tools

Currently starting limited trials on live sites

contact@uncommerce.com

[Updated: 2025-02-25]